Preddy PR was tapped to handle the marketing for the opening of Naples’ Osteria Tulia, a rustic, high-end Italian restaurant with acclaimed Naples chef Vincenzo Betulia at the helm. Preddy PR was hired pre-construction, allowing time to develop the brand. Construction delayed the restaurant’s opening by two months, requiring tactics that sustained the buzz and the public’s anticipation. The campaign comprised strategic advertising, banner publicity, social media, email marketing, events, marketing materials, and ongoing counsel. The restaurant, located on Naples’ vibrant and popular 5th Avenue South, was the talk of the town among foodies and named Naples’ best restaurant by local lifestyle magazines in its first year.
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