Longevity BioImaging approached Preddy PR a year after opening in north Naples without a branding and marketing program and a resulting lack of awareness — and business. The company offered a fitness center and proprietary full-body genome sequencing. Working with the owner and founder Dr. William K. Kapp, Preddy rebranded the company Longevity Solutions, which provided a credible news story for headline publicity and a kick-off luncheon. The well-rounded program also included weekly email blasts, ongoing publicity, promotions, and events. Following the successful launch, the company had gained enough equity value to be acquired by celebrity coach Tony Robbins and incorporated into Robbins’ Fountain Life brand.