Cocoon Gallery, a manufacturer and retailer of natural organic furnishings, was established in 1997 in Greenwich, Conn. In 2020 Cocoon opened a showroom in Naples on 5th Avenue South, a vibrant and dynamic downtown destination. Following that move, in 2022 Cocoon moved its woodshop and warehouse operation to Naples, making its move to Naples complete. The company’s dated branding followed it to Naples. Preddy PR was engaged to remake its branding to reflect its national stature, handle advertising and secure publicity. The first task was to rename the business Cocoon Gallery to denote the artful nature of its products and signify national reach. We then remade its logo, created a new website and URL with a web designer and programmer, launched a strategic advertising program, and proactively reached out to luxury home, design and lifestyle publications for earned media. To-date, Preddy PR’s work for Cocoon Gallery includes its new website, publicity in publications that reach its high-end market, a dynamic email marketing program, targeted database, new signage, and fresh new photography.
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