The critical first step of a marketing campaign is analysis of a client’s market share. Preddy PR conducts a streamlined SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) comprised of:   

• Identification of achievable bottom line and image objectives.
  
  
• Research and analysis of the client’s history and competitive set, what’s worked, what hasn’t, where the client ranks in its business sector.
  
  
• Thorough media audit of advertising, publicity, promotional materials.

The end result of the research and development phase is a marketing plan with short and long-term goals and creative, cost-effective and feasible strategies to attain those goals.