Clients come first. Our close, working partnerships with our clients are characterized by an open and transparent dialogue. As a service-oriented business, we live by the adage, “there is no them, there is only us.” We work as a team to turn challenges into opportunities, greeting them with agility and responding with solutions. This approach allows us to develop marketing solutions that are customized, relevant and flexible.

Each client is unique. Yet we believe that there are 10 core strategies of most successful marketing programs.

The Preddy PR Top 10 Core Strategies for Successful Marketing and PR Campaigns:

1. Identification of achievable bottom line and image objectives.
   
   
2. Research and analysis of the client’s history and competitive set, what’s worked, what hasn’t, where the client ranks in its business sector.
   
   
3. Thorough media audit of advertising, publicity, promotional materials.
   
   
4. Messaging. Positioning and mission statements created or refined that embody the client’s prime selling attributes and what sets it apart.
   
   
5. Image bank compilation for the different needs of advertising and editorial.
   
   
6. Advertising and editorial content development and management for media and consumer use.
   
   
7. Targeted media list with story ideas for individual editors and special interest media.
   
   
8. News development announcing newsworthy products, issues and events that get the client’s name in the news on an ongoing basis.
   
   
9. Graphical templates for a variety of uses: advertising, e-marketing, stationery.
   
   
10. Ongoing critical paths with long- and short-term goals, allowing for frequent program assessment and adjustment.